Prairie Mushrooms a proud sponsor of the Half Your Plate initiative

Harvey with Minister of Agriculture Norm Letnick.

We were proud to join Canadian Produce Marketing Association and British Columbia Produce Marketing Association,  BC Government along with other sponsors to highlight the “Half Your Plate” initiative in Victoria last week.

Chef Smith, Minister Terry Lake, Minister Letnick and Ron Lemaire, president of CPMA.

This initiative helps Canadians to understand that ‘half your plate’ allocated to fruits and vegetables can be a simple and yet effective approach to healthy eating. Prairie Mushrooms is committed to providing the best fresh mushrooms for customers across Canada and is proud of our association with the CPMA  and BCPMA and healthy eating initiatives.

Harvey with Chef Michael Smith.

As Ambassador for this initiative, Chef Michael Smith empowered Minister of Agriculture Norm Letnick and Minister of Health Terry Lake  to make their own recipe for delicious soups – and were  delighted that Minister Letnick chose to make his soup using our very own Prairie mushrooms!

Harvey Mitchler, Sales and Marketing Manager at Prairie Mushrooms was pleased to be involved.

Look for Prairie Mushrooms in your local grocery stores across British Columbia!

Chef Michael Smith.

For more information on the CPMA program http://www.halfyourplate.ca/